The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning
Beth Kanter
JANUARY 28, 2014
It offers specific examples of what to test and mini-case studies. Here is a case study of Red versus Green. Being sensitive to your stakeholder’s mindset is crucial for successful communication, as is being clear about what you convey. Images: Images convey more than mere text, shapes, and colors.
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