Smooth The Path

NOVEMBER 6, 2016

In the meantime, I’ve been asked to conduct another round of interviews with a different group of members. Insights like these are cumulative and knowing what we know from the first set of interviews will make the set of interviews even more interesting and helpful. Related: Slow data vs. fast data.

Case Study 104

Case Study Project Member Insights Association Value 104

Association Analytics

FEBRUARY 14, 2022

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. Lifetime value – you can use data analytics to project the lifetime value (LTV) of members and you can break down the LTV by segments. This will help increase membership and revenue.

How To 169

How To Case Study Cost Revenue 169

Higher Logic

JANUARY 23, 2019

As you continue what’s working and improve on what’s not, you’re growing your member insight and using that data to power engaging communications. Ultimately, this strategy will improve your engagement rates, and give your members something to be invested in. Better Together.

Marketing 136

Marketing Communications Case Study Tools 136

Reid All About it

SEPTEMBER 13, 2019

Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA). Join a discussion about successful strategies including artificial intelligence, website personalization, content optimization, and mobile apps to break through the noise. Presenters: Chris Bonney, VP of Strategy, Gulo.

DC 34

DC Washington Revenue Review 34