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Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Active job boards are a great way to attract millennials as well. Even millennials who are already working in their chosen industry are often interested in new opportunities because, while they’re one of the most well-educated generations , millennials still make less money than their older counterparts.

Directory 249
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Gain or maintain professional certification (12 percent). Certifications: a pathway to engagement.

Survey 150
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Association Brain Food: 12.8.23

Reid All About it

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. Communicating with Authors: How Do Societies Stay Connected with Their Authors?

Strategy 272
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Associations play an important role in higher education

Aaron Wolowiec

According to their research, students and employers agree on the skills necessary to succeed in the workplace: critical thinking, problem solving, oral and written communications, teamwork, ethical conduct, decision-making and the ability to apply knowledge. Provide quality certification programs. Offer micro-credentialing and badging.

Education 180
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Associations play an important role in higher education

Aaron Wolowiec

According to their research, students and employers agree on the skills necessary to succeed in the workplace: critical thinking, problem solving, oral and written communications, teamwork, ethical conduct, decision-making and the ability to apply knowledge. Provide quality certification programs. Offer micro-credentialing and badging.

Education 180
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Association Success: 7 Ways to Thrive Not Just Survive

Association Freak

Examples of hugely successful on-demand-type services include discounts, travel, insurance, content, and others. In short, the paradigm of membership, in general, is less appealing because it is less well-aligned to the daily experiences and ensuing preferences of today’s consumers, especially those who are younger. On-demand discounts.

Revenue 72
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The Obvious Benefit That Young Members Are Looking For

Associations Now

For millennials, the benefit they seek most was clear: Jobs. It’s important to note that millennials, and gen X-ers as well, also ranked benefits like credentials, training, and networking highly, but these deliver, at best, an increased potential for job opportunities. I see possibilities on both small and large scales.