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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course.

Texas 214
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Best Learning Management Software in 2023: 15 Top Picks

MemberClicks

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Any type of organization can use an LMS to build course content and design structured learning paths for participants to follow.

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Association Brain Food Weekly: 7.11.16

Reid All About it

Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. – How to Design Future-Friendly Content. Host: Gather Content. Mike Atherton, Content strategist, Facebook.

DC 150
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Making the case for chapters

Mariner Management

Chapters can deliver more relevant and timely content, which in turn can engage the younger and more diverse members. Share demographic data, Recognizing that there is no one size fits all, Adding content and training to chapter leadership. DEI conversations. These conversations occur naturally at the local level.

Tampa 62
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Association Brain Food Weekly: 2.5.21

Reid All About it

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Community manager survey.

San Diego 370
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Association Brain Food Weekly: 5.1.20

Reid All About it

Florida Society of Association Executives ). Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Host: Content Forum.

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Xperience 2018: What to expect.

Aptify

Xperience 2018 is less than a month away, and we’re highly anticipating hosting the best and brightest minds in the association and nonprofit sectors May 6 through 9 at the Walt Disney Swan and Dolphin Resort in Orlando, Florida. Innovating for Year-Round Member Engagement. Managing the Complexities of Nonprofit Growth.