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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing!

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Gain or maintain professional certification (12 percent). Email marketing. One MGI participant said their membership growth was due to “stronger digital presence and online offerings” and “growth in certification customers.” Another pointed to their new Young Professionals discount on membership dues.

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Building a Membership Website That Works: 7 Steps

MemberClicks

Members pay a fee for access to related events and opportunities, such as local sports competitions, networking, business discounts, or classes. Members pay a fee for access to relevant perks, such as conferences, networking, or certifications. Marketing Tools : Social media and email marketing functionalities.

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Association Software 101: How to Find the Best AMS Platform

Protech

You might create your own courses for members to complete or promote industry-specific certifications that are shown to boost sales or job performance. E-Commerce & Fundraising These capabilities are designed to garner more support for association initiatives or charitable causes by adding an additional revenue stream.

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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. By offering content for purchase in bundles at a discounted rate, you’ll get more eyes on programs that weren’t getting attention when only sold alone. Let’s dive right in. Yes, I said it!

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Your Guide to Building a Membership Marketing Strategy: Tips for 2023 and Beyond

MemberClicks

Email marketing platform According to recent reports, email marketing is one of the top three tactics for driving membership generally, and 76% of surveyed associations said email is effective when re-engaging lapsed members. So, email marketing should be one pillar of your membership marketing plan.

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50 Ways to Increase Membership for Associations or Nonprofits

MemberClicks

Providing a reward—a discount on dues, a gift card and handwritten note, a gift card for a fancy dinner—shows your appreciation for current members. To help members get engaged, offer door prizes for people who bring a plus-one, or incentivize them with discounts on dues or other rewards. Offer a discount or promotion.