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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

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Association Brain Food Weekly: 7.11.16

Reid All About it

. – Focus On: Referral Marketing. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing.

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Best Learning Management Software in 2023: 15 Top Picks

MemberClicks

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Assessments and Tests With testing tools for delivering and scoring online exams, you can give members the chance to assess their learning progress.

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Association Brain Food Weekly: 2.5.21

Reid All About it

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Remote work models.

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Can associations bridge the skills-gap for their members?

YourMembership

Jack is the inventor of Knowledge Direct ® - a robust learning management system (LMS) used by dozens of trade associations and professional societies including the Emergency Nurses Association, the Direct Marketing Association and the American Society of Clinical Oncologists, among others.

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Making the case for chapters

Mariner Management

Finally, if you’re still struggling to make the case for chapters, here are a few things that can help you gain support: Pull your numbers together, i.e., member engagement, event/services, advocacy wins, retention. The post Making the case for chapters appeared first on Mariner Marketing & Management, LLC.

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Does Rewarding Engagement Work for Associations?

SCD Group

A few weeks ago, the Southwest Florida Ohio State Alumni Club emailed to say they had two tickets for the Ohio State at Michigan football game. They have a passport program through which your passport is stamped each time you attend one of their member passport events. On average, consumers are members of 7.4

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