Certificate Handbook Recruiting Revenue 
Tom Morrison
SEPTEMBER 23, 2013
All of the above are pieces to a new revenue model called, “Repurpose, Repackage, Reuse,” to selling knowledge to your members. Our association had a five module course that included a thick 3-ring bound Instructor’s Guide, five student handbooks and written tests. That is 100 new members we did not have to recruit!
Reid All About it
SEPTEMBER 23, 2022
Join KiKi L’Italien as she interviews the author of The Association CEO Handbook Paul Belford about the role of the association CEO in today’s environment. Learn about digital content structures that work for recruitment, retention, and revenue. Host: Certification Network Group. Tue 9/27 at 2 p.m. –
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Reid All About it
JANUARY 13, 2017
Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations. Tue 1/17 at 2 p.m. – More info/register.
Reid All About it
JANUARY 13, 2017
Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations. Tue 1/17 at 2 p.m. – More info/register.
Reid All About it
NOVEMBER 11, 2016
Learn how to evaluate your program for volunteer engagement, determine how best to deploy volunteers, create a communication plan, and screen and train volunteers to be an important part of your volunteer recruiting, retention and recognition plans. – Playing by the Rules: Creating an Effective Volunteer Handbook. Host: Pathable.
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