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Association Brain Food: 3.8.24

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Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

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Association Brain Food: 3.17.23

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But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205
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Association Brain Food Weekly: 11.13.20

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This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Professionals in Certification Networking Event. Host: PCMA.

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Association Brain Food Weekly: 10.16.20

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By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Green beans are all over the farmers market right now. Contextual engagement is the process of asking questions, capturing context, and acting immediately on member needs. Content audit.

Indiana 221
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Association Brain Food Weekly: 4.16.21

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When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Keep it Agile: Community Management Processes. More info/register (must first join Fridays@4 , it’s free).

Revenue 363
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Association Brain Food Weekly: 9.24.21

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WBT Systems lays it on the line: “Associations with cohort-based online courses will dominate their market and provide the most effective, transformational educational experience to professionals in their industry.” They’re not sexy but the success of any technology project depends on the thoroughness of the requirements process, says Fionta.

LMS 195
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Compare Association Management Software Platforms

GrowthZone

Multiple productivity modules included: Events, Contacts, and Member Management, Billing with credit card processing, a member center, Member Directory, and a Mobile Staff App. Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards.