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A New Brand Image: How Businesses Move Forward

CMA Solutions

Brand value stems from perceived value that creates a competitive advantage in the marketplace that can attract more customers and revenue. Sometimes, you may need a total overhaul, meaning a new name, tagline and colors. Your Brand Strategy Has Expanded Over time, some brands grow through acquisition or organically.

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Association Brain Food Weekly: 1.15.21

Reid All About it

In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. Fri 1/15 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Let’s look at the research: a search engine, such as Google, Yahoo or Bing, is the first step in the majority ( 68% ) of online experiences, so it shouldn’t be a surprise that organic search accounts for more than half ( 53.3% ) of all website traffic. Most marketers agree that inbound marketing tactics (i.e. close rate.

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6 Ways To Engage Association Members

CMA Solutions

Here’s the short list: 1) Lack of engagement with organization, 2) Lack of value and 3) Forgot to renew. During the pandemic, meeting planners and event organizers came to us for our service and expertise—not a bottomless pool of equipment and skilled labor. They had more problems, and we had more solutions.

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Association Brain Food Weekly: 1.8.21

Reid All About it

I miss Maggie McGary’s regular blogging, so you can bet I perked up when I saw a new post from her in my inbox. I hadn’t understood neurodiversity or its role in an inclusive organization until reading her explanation. Fri 1/8 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. What a gift.

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