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Tuesday Buzz: Your Volunteers Should Represent Your Audience

Associations Now

Also: How augmented reality technology in the new iOS may be changing events sooner than you think. An Engaging Volunteers blog post points to a group called Refugees Helping Refugees, which works to provide citizenship to Somali refugees in New York City. Other Links of Note.

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Can You Better Serve Your Tradeshow Market?

Associations Now

Today the tradeshow, which is invitation-only for exhibitors, has expanded beyond its original location in Long Beach, California, to include New York City and Las Vegas as well. He took this same approach with Agenda, which attracted 250 buyers in its first year.

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Are We All Generalists in Association Culture?

Association Success

Today, I am the Director of Data Systems and Technology for ACPA—College Student Educators International. I became an Air Force linguist after dropping out of community college in 1997. Business communication is learned very quickly in that kind of environment where I was working for some of the world’s most prestigious attorneys.

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Debunking Five Myths About Google+

Association Adviser

Google’s search algorithm favors content that originates in Google+. Google search looks for relevance, engagement and response.Original content achieves higher search ranking when others engage with the content by sharing it or commenting on it. Google’s search algorithm favors content that originates in Google+.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” What surprised us most in 2013?

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Membership Wakeup Call for Associations

Association Adviser

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. As technology becomes more pervasive, don’t forget the personal side of the member experience. “This will require hiring staff that have stronger communication and project management skills,” she said.

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Join Me at SXSW, 14NTC, and Other March Conferences

Beth Kanter

There are many nonprofit, social media, and technology conferences all year long. NTEN: Nonprofit Technology Conference: March 12-15th. This will be my 14th Nonprofit Technology Conference. And, if that wasn’t enough, will do a mini-workshop on using content curation for professional learning. SXSW: March 7, 2014.