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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications?

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Membership 101: Effective Renewal Cycles

Spark Consulting

And frankly, if you’re not a vital partner in your members’ success, it’s going to be very difficult to convince them otherwise in a series of communications, no matter how persistent and persuasive your messaging or attractive your graphics. Paying up for another year is just the final step. Try a simplified landing page.

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Stronger by Association: Communications Audits and Digital Media.

AMR Management Services

Communications Audits and Digital Media Presentations Live from AYP Conference. Steve will also be speaking as part of a panel on digital media strategy on Friday at 2 p.m. Building Community in the Digial Marketplace - What's a Y to Do? How to Create a Content Marketing Strategy. Ag Media Summit.

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Association Brain Food Weekly: 6.14.19

Reid All About it

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

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SCD Group: Social Media & Internet have replaced 2 of top 3.

SCD Group

Social Media & Internet have replaced 2 of top 3 reasons members join: What does this mean for your association? Schonher, vice president of Marketing General Incorporated, shared a summary of the 2012 Membership Marketing Benchmarking Report on m.asaecenter.org. Tuesday, August 21, 2012. Good stuff. Good stuff.

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Association Brain Food Weekly: 11.4.16

Reid All About it

Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. Let’s Get Together: Leveraging Online Communities to Drive Member Engagement.

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SCD Group: Integrated Marketing Tip for Associations and Nonprofit.

SCD Group

Integrated Marketing Tip for Associations and Nonprofit Organizations: Combine Live & DIgital. Social media can be a great compliment to a live event with the proper promotion. During the session, five association marketing executives are sharing six tips each. Social Media & Internet have replaced 2 of top 3 r.

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