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Association Brain Food Weekly: 1.26.18

Reid All About it

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. 4 million US jobs are expected to be disrupted by technology and other factors between now and 2026. Make Your Marketing Technology Resolutions for 2018.

DC 225
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Build a Journey to Yes Using Marketing Automation

.orgCommunity

Technology creates paradoxes that are as upside down as Alice’s adventures in Wonderland. Machines are giving us the ability to understand and communicate with members more personally than ever before. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies.

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4 List of Predictions Impacting Associations & NonProfits

SCD Group

This includes content types like white papers, videos, eBooks, infographics… content that can be broken up and used as the fuel for multi-channel campaigns. Frank Strong, Director of Communications, Lexis Brands will recognize the role of editor as the missing link to true content marketing effectiveness.

eBook 40