Association Adviser

NOVEMBER 27, 2017

The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (white papers, downloadable eBooks, etc.) Source: 2017 Association Communications Benchmarking Survey. to bring in new members.

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CA Marketing eBook Tools 61

Association Adviser

JULY 13, 2016

If your association needs help bridging the staffing gap or creating effective, engaging communication plans, outsourcing content management could be a viable, cost-friendly option. The goal is to select an outsourcing partner that can help your association reach its communications goals today and into the future. . Social media.

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Content eBook Communications Social Media 60

.orgCommunity

FEBRUARY 25, 2019

Machines are giving us the ability to understand and communicate with members more personally than ever before. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. You’ll offer helpful resources such as blogs, reports, eBooks or webinars.

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. Here’s the list of free professional development events for the association community scheduled for next week.

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DC Washington millennials Chicago 225

SCD Group

JANUARY 1, 2015

This includes content types like white papers, videos, eBooks, infographics… content that can be broken up and used as the fuel for multi-channel campaigns. Frank Strong, Director of Communications, Lexis Brands will recognize the role of editor as the missing link to true content marketing effectiveness.

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eBook Content Marketing Video 40

SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts.

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Content Columbus Ohio eBook 40