Reid All About it

JULY 8, 2016

Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation.

DC 150

DC Certificate Washington Content 150

Higher Logic

OCTOBER 18, 2018

Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members. T he Transportation Intermediaries Association reports a 32 percent increase in revenue.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

MemberClicks

AUGUST 3, 2023

By doing so, you can offer free content access as a member benefit and enhance the value of your learning programs by making them exclusive. Furthermore, this feature allows you to generate more non-dues revenue by offering gated content to non-members for an additional fee. Upload multimedia learning content.

Software 52

Software LMS Certificate Learning Management System 52

Reid All About it

APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Event communications. Crisis Communications Expert Adele Cehrs.

North Carolina 74

North Carolina Content Montana Social Media 74

Reid All About it

MAY 1, 2020

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Florida Society of Association Executives ). Hear about some major considerations for online engagement. Driving Revenue when the Engine Stalls.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

FEBRUARY 5, 2021

The weekly list of free educational events and resources for the association community…. Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Non-Dues-A-Palooza Digital Backstage Pass.

San Diego 370

San Diego Price Strategy Education 370

Higher Logic

MARCH 8, 2018

Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course.

Texas 214

Texas Florida Newsletter Email Marketing 214