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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. . Host: Cvent.

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Association Brain Food Weekly: 11.27.20

Reid All About it

The weekly list of free educational events and resources for the association community… . . If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Kiana Minkie, Marketing Content Specialist, Acrolinx.

Las Vegas 369
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Association Brain Food Weekly: 2.19.21

Reid All About it

Membership recruitment. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Host: American Marketing Association. Quick hits.

Revenue 322
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Your Brand is Your Association’s Lifeblood

Association Adviser

Associations see this today with for-profit competitors entering the marketplace and providing your members with free education, multimillion-dollar trade shows, guaranteed ROI, and subscription-based media communicating with your industry. But your association is only as strong as your membership recruitment and retention efforts.

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Association Brain Food Weekly: 10.12.18

Reid All About it

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit. 1 CMP credit.

DC 170
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Association Brain Food Weekly: 11.4.16

Reid All About it

Learn how to include social media in your volunteer recruitment and retention plans. Host: Smart Meetings and Top Golf Las Vegas. Hear about digital marketing technologies and platforms your association can use to attract, engage and educate members online. Host: KiKi L’Italien, founder, Amplified Growth.

Las Vegas 150