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Get More Out of AI, Start Chatting

.orgSource

Use ChatGPT to design and conduct surveys and market research. IT, communications, marketing, membership, and finance will likely be involved. Ideally, a copywriter, a marketer, and an IT staffer would collaborate to develop the scripts. A chatbot, like all marketing collateral, is an extension of your brand.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

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Event Cancellations: An Unexpected Case Study Happens at MPI WEC

Association Adviser

That was just one of the lessons learned when a major speaker cancellation turned into a teaching experience for attendees at the Meeting Professional International 2017 World Education Congress (MPI WEC), which took place earlier this month in Las Vegas. Communicate Quickly, Consistently with Attendees. Manage the Tone.

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Association Chat June Calendar

AssociationChat

Brad is an award-winning event strategist and founder of Brad Weaber Consulting Group , a firm that provides strategic communications services to organizations as well as advisory board creation and facilitation for Destination Management Organizations.

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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. . Communicate.

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Conference Circuit: International Sign Expo

Associations Now

The International Sign Association’s 2019 International Sign Expo begins next week in Las Vegas. More than 20,000 sign, graphics, print, and visual communications professionals are headed to Law Vegas next week to learn from experts, conduct business, and get up to speed on the current issues affecting the industry.

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What’s next after CES?

Virtual

This week I had the opportunity to attend the annual Consumer Electronics Show (CES) in Las Vegas. These markets all exist in large part because of the existence of different standards. Developing standard protocols for all these devices to communicate will be essential to consumer adoption. That’s big. One is security.

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