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Friday Buzz: CES Bursts At Las Vegas’ Seams

Associations Now

The International Consumer Electronics Show may be growing beyond even Las Vegas’ ample means. The International Consumer Electronics Show (CES), the electronics show that everyone looks forward to every January, reached the last day of its stretch in Las Vegas today. Is that good or bad? Is CES Too Big? On Frank J.

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Las Vegas Bets on New Ad Campaigns to Attract Meetings

Associations Now

Even though federal agencies are staying away, Las Vegas is holding its own as a meeting and convention destination. Las Vegas isn’t hurting in the convention-business department: Sin City continues to be the destination of choice for a number of large tradeshow events each year.

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Preparing Your Association for AI

Association Analytics

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. The answers might shift a little bit with this input: San Diego, California Orlando, Florida Las Vegas, Nevada You can dig into your data to find out more specifics.

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Get More Out of AI, Start Chatting

.orgSource

Use ChatGPT to design and conduct surveys and market research. IT, communications, marketing, membership, and finance will likely be involved. Ideally, a copywriter, a marketer, and an IT staffer would collaborate to develop the scripts. A chatbot, like all marketing collateral, is an extension of your brand.

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Meetings, Education & Professional Development Survey Report

Association Adviser

A group of 12 state societies of association executives collaborated with Whorton Marketing & Research in Las Vegas, Nevada and Event Garde in Kalamazoo, Michigan to conduct a survey of their education, meetings, and professional development activities.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100
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Event Cancellations: An Unexpected Case Study Happens at MPI WEC

Association Adviser

That was just one of the lessons learned when a major speaker cancellation turned into a teaching experience for attendees at the Meeting Professional International 2017 World Education Congress (MPI WEC), which took place earlier this month in Las Vegas. It was clear MPI and MGM Grand Las Vegas value each other as event partners.