Reid All About it

MAY 3, 2019

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. It’s the underlying principle of Inbound Marketing. CAE credits.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

JUNE 18, 2019

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. Three Ways to Make Your New Member Onboarding Program the Best It Can Be.

Organization 108

Organization Member Engagement Member Experience Video 108

Smooth The Path

AUGUST 30, 2016

For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why. Poke around and most of the marketing copy you read focuses on what. 76% of our members renew but, only 42% of new members renew.

Las Vegas 79

Las Vegas Member Insights Member Research Newsletter 79

Smooth The Path

AUGUST 6, 2018

The results of years of member research show that high-performing professionals tend to move through three stages during their career. Or they might be concerned with new regulations, a constricting market, or changes in public perception and how these forces will affect their industry or profession. Stage Two: Team Success.

Association Value 84

Association Value Team Industry Member Research 84

Smooth The Path

OCTOBER 4, 2016

Our solutions are not the exact solutions members need to solve their problem. We are boring so members tuned out long ago. Or the communication is too complex. Related articles: The stories members make up. Association trend watch: member experiences. The post Why Didn’t Our Members Choose Us?

Price 127

Price Products Member Experience Communications 127

Smooth The Path

APRIL 24, 2018

Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Associations can no longer make it by marketing benefits.The only way to get their attention and to keep them engaged is by marketing and then delivering solutions and experiences.

Member Engagement 95

Member Engagement Marketing Member Insights Member Research 95