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[Infographic] The Power of Audience Segmentation

Higher Logic

Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course.

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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table.

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Best of the Web: January 2014

Association Adviser

Texas Society of Association Executives Southwest Showcase. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. 12 Outdated Web Features That Need to Disappear in 2014.

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Best of the Web: December 2013

Association Adviser

Texas Society of Association Executives Southwest Showcase. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Ideas for Associations Delivered by Drone. Deirdre Reid.

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Best of the Web: March 2014

Association Adviser

Association Leadership (Texas Society of Association Executives). Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. ASAE 2014 Marketing Membership & Communications Conference. Never Heard of Graymail? Corey Eridon.

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Best of the Web January 2013

Association Adviser

Texas Society of Association Executives 2012 Southwest Showcase. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. BOMA Winter Meeting and National Issues Conference.

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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

This hinges on the idea of “permission,” which takes two forms: Express permission - A donor gives you their email address specifically to receive communications from you, like signing up for your newsletter. How does the GDPR relate to US-based nonprofit marketing and communications?