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[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Keep the following opportunities in mind when segmenting your audience for upcoming campaigns: Additional Revenue. New Audience Segments.

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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

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Best of the Web: January 2014

Association Adviser

Texas Society of Association Executives Southwest Showcase. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. 12 Outdated Web Features That Need to Disappear in 2014. Scott Gerber.

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Best of the Web: December 2013

Association Adviser

Texas Society of Association Executives Southwest Showcase. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Ideas for Associations Delivered by Drone. Deirdre Reid. Neil Patel.

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Best of the Web: March 2014

Association Adviser

Association Leadership (Texas Society of Association Executives). Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Never Heard of Graymail? Here’s What You Need to Know.

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Best of the Web January 2013

Association Adviser

Texas Society of Association Executives 2012 Southwest Showcase. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. BOMA Winter Meeting and National Issues Conference.

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What Smart Associations Do Differently

Association Adviser

“If you want someone to reference your website first, read your newsletter or sign up for a program when it’s convenient for them, a mobile site is essential,” said Kelly Donovan , team leader for online marketing at Naylor, LLC. Video is also a valuable form of content, learning, non-dues revenue and even membership leads.

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