Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. If you’ve been following this blog for the past five years (heck….even

Communications 100

Communications Survey Social Media Revenue 100

Aaron Wolowiec

SEPTEMBER 15, 2015

Millennials expect technology, including fast Wi-Fi, hybrid content, social media conversation, web-based audience participation platforms, comprehensive event apps and other technology to be seamlessly integrated into modern meeting design. More than previous generations, Gen Yers choose professional events based on location.

millennials 100

millennials Social Media Report Case Study 100

Aaron Wolowiec

MAY 6, 2014

The course content primarily focuses on two chapters of Professional Practices in Association Management, Second Edition : Chapter 26 on education programs and Chapter 32 on meeting planning and management. Deliver content. This is especially important when finding the “right” fit for our next generation of learners.

Education 100

Education Michigan Certificate Revenue 100

Aaron Wolowiec

JUNE 27, 2012

I’ll take a moment here to publicly blame it on generational differences. Right or wrong, outside of client engagements, I generally text or Facebook or Tweet or LinkedIn way more than I actually pick up the phone to “catch up” with someone. Here’s what I mean: My dad needed help. So do your members.

North Carolina 100

North Carolina Social Media Content Tips 100

Aaron Wolowiec

FEBRUARY 17, 2015

Following is an outline of our discussion, a combination of pre-populated and audience-generated questions. Count those who visit the content afterwards (e.g., Take as much of the content as you legally can and give it back to the people who paid to come to the conference to read again, listen again or watch again. Less is more.

Conference 100

Conference Case Study Video Education 100

Aaron Wolowiec

JANUARY 12, 2016

One of the most valuable resources you have is your association’s e-learning content,” Abila wrote in its whitepaper. All avenues, channels and opportunities should be explored to connect with potential new members and customers and generate revenue.”. This could mean partnerships between nonprofits and forprofits.

Certificate 100

Certificate Revenue System millennials 100

Aaron Wolowiec

MAY 27, 2014

This month’s guest blog post is by Elsbeth Russell, senior editor at Naylor, LLC , who works with association executive clients to produce content-targeted print and online publications. From generational differences to governance and strategic planning to technology and leveraging data, it’s enough to make your head spin.

Social Media 100

Social Media Conference Content Survey 100

Aaron Wolowiec

MAY 26, 2015

This one has staged something of a comeback with the rise of MOOCs and other free content, but it doesn’t take much more than observation and common sense to dispel it. I routinely consult with associations that have e-learning businesses generating hundreds of thousands, if not millions, of dollars. 3: People won’t pay for e-learning.

Mooc 100

Mooc Authoring Tools Course Cost 100

Aaron Wolowiec

MARCH 11, 2014

Surprisingly, while we’ve heard that Millennials and younger generations find volunteering important, 35 to 44 year olds volunteered the most, while 20 to 24 year olds volunteered the least. You can ask people to share your content through Facebook or Twitter. According to the report, about 62.5

millennials 100

millennials Survey Report Newsletter 100

Aaron Wolowiec

FEBRUARY 18, 2014

The three reasons most associations cite for starting certification programs are to generate revenue, to increase attendance at events and to one-up (or at least match) their competitors, Rops said. If your association needs a certification program to draw attendees, chances are, better content would do the trick. And lots of it.

Certificate 100

Certificate Cost Revenue Conference 100

Aaron Wolowiec

MAY 25, 2012

I had the pleasure of developing content for a trend that’s near and dear to my heart: Innovative and Interactive Learning Formats. Each table was assigned a facilitator who would pose questions, synthesize discussions and encourage participation, but the bulk of the content was generated by the participants themselves.

Innovation 100

Innovation Michigan Social Media Strategy 100

Aaron Wolowiec

OCTOBER 17, 2012

Combine this competition for time and resources with the endless access to information and content available online and you have a long list of continuing education providers competing for market share. The presentations are meant to generate awareness and to stimulate thought and action on the subjects presented. Deep Dive Sessions.

Strategy 100

Strategy Education Innovation Industry 100

Aaron Wolowiec

JULY 8, 2014

Write Communications works with association leaders to create mission-aligned content for every channel for measurable results. Delivering content to your members is a cornerstone of not only your publication program, but also your education events. Are you covering your content through the applicable lens for your members?

Education 100

Education Social Media Content Conference 100

Aaron Wolowiec

DECEMBER 13, 2012

Early in the presentation, we discussed the expanding role of content curation and how it can serve as a valuable tool for associations who wish to make meaning of the sometimes excessive information, content and messaging they share with members. And it’s valuable because: We live in an era of content abundance. YouTube videos.

Content 100

Content Newsletter Social Media Case Study 100

Aaron Wolowiec

JUNE 17, 2014

Associations are often leery about giving away their content for free, but that’s the name of the game when it comes to MOOCs. The key to creating successful MOOCs, according to Tagoras, is to make content general – to appeal to the masses. In addition, MOOCs probably aren’t going to generate revenue, at least not at first.

Mooc 100

Mooc Course Class Education 100

Aaron Wolowiec

SEPTEMBER 10, 2013

Like zombies, committee members engage in busy work instead of generating new ideas to further the mission of the organization. Thanks to Twitter and Facebook, these generations – which in 2011 surpassed Baby Boomers for volunteerism – value virtual networks and don’t often communicate face to face. We get impatient.

Michigan 100

Michigan Committee millennials Social Media 100