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NOVEMBER 27, 2020

They suggest strategies for making the case for investing in online learning programs. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Devin Lewis, CEM, CMP, Director of Regional Sales, Las Vegas Convention & Visitors Authority Washington DC Office.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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JANUARY 8, 2021

Content curation tips and examples to fill your editorial calendar. Jodi Harris, Content Marketing Institute ). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Joe Post, Vice President Strategy & Experience Design at Adage Technologies. Ann Handley ).

Las Vegas 370

Las Vegas Case Study Conference LMS 370

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JANUARY 15, 2021

Content/education strategy. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. 17+ free ways to get more traffic to your content. Quick hits.

Innovation 359

Innovation Las Vegas Communications Education 359

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FEBRUARY 19, 2021

Board strategy. Conference content. Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Membership recruitment. Host: ASAE.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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OCTOBER 12, 2018

How to explain content marketing to anyone. Content Marketing Institute ). If you host webinars, check out these two next Wednesday: “10 Ways to Extend the Reach of Your Webinar Content” and “How to Become a Superstar Webinar Presenter.” New Yorker ). Here are the educational events scheduled for next week plus a few extra.

DC 170

DC Las Vegas Washington Review 170

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JULY 21, 2017

Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. *All times are Eastern Daylight Time unless otherwise noted. Tue 7/25 at 1 p.m. –

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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NOVEMBER 4, 2016

Eyal recently wrote an article about two companies that used content and community to hook customers and turn them into loyal, repeat-visitor fans. Learn how to include social media in your volunteer recruitment and retention plans. Host: Smart Meetings and Top Golf Las Vegas. Tue 11/8 at 2 p.m. More info/register.

Las Vegas 150

Las Vegas Leadership Washington Education 150