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Game Plan 2014: Seeing Around the Corners

Association Adviser

” DuBois added that webinars and virtual events are also a great way for non-members to sample the great programs, content and speakers you have at your live events before committing to attend. “Make sure your content has a long shelf life after presenting it. Measuring social media.

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Membership Wakeup Call for Associations

Association Adviser

Khoury also pointed to a “new world order” based on shifting demographics (Boomers approaching retirement and Gen X and the Millennials rising); different modes of communications (virtual and social media); and an “elemental change” in what members value. Charles Popper, Naylor. Conclusion.