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Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership

In New York City alone, there are 25,000 unfilled middle-skill jobs in the health care sector, a major industry among the association career centers we work with daily. You interact with them through your website, newsletters, emails, social media channels and events.

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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. You can even drill down by clicking on an item in “Related Queries” and find more content opportunities to bring prospects closer to our brand.

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Tuesday Buzz: Your Volunteers Should Represent Your Audience

Associations Now

An Engaging Volunteers blog post points to a group called Refugees Helping Refugees, which works to provide citizenship to Somali refugees in New York City. There are lots of social channels where you can spend money. The Simply Measured blog provides guidance for creating a social media marketing budget.

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Wednesday Buzz: Lessons From Internet Hoaxes

Associations Now

These hoaxes have skyrocketed with the boom in social media, and marketers are examining how internet users respond to them to figure out how users tick. One of the most common themes of “chain posts” on social media is concern about privacy and data protection. — NY Tech Meetup (@NYTM) November 2, 2015.

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IAB Report: Marketers, Agencies Eye Potential of Digital Video Ads

Associations Now

It’s a topic being explored at IAB’s Digital Content NewFronts event in New York City this week. Brand advertisers and media buyers have been dramatically increasing their commitment to digital video, so all signs point up for this captivating form of storytelling.”.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

SEO, blog content) create the highest quality source leads with a 14.6% These elements include keyword-based web content, blogs and case studies with internal backlinks within pages. This can be through external backlinks, social media and business directory listings. Content plays a major role in on-page SEO.

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Debunking Five Myths About Google+

Association Adviser

Google+ has 300 million active users – hardly characteristic of a “ghost town” as the media portrays it. Google’s search algorithm favors content that originates in Google+. Google’s search algorithm favors content that originates in Google+. Google search crawls Google+ for new, original content.