create-your-omnichannel-engagement-strategy 
Higher Logic
MARCH 6, 2019
When you walk into your favorite coffee shop, and the barista greets you warmly, starts preparing the usual for you, and asks how your daughter’s big soccer tournament went, doesn’t it make you feel good? What's the best way to create that personal encounter for members? Create an omnichannel engagement strategy.
Associations Now
AUGUST 20, 2019
Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Here’s what the omnichannel approach looks like. Is your member engagement rate dropping?
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Association Freak
MARCH 2, 2024
Here are some of the transformative strategies and innovations we see shaping the future of associations. This strategy justifies higher dues and provides non-members with financial incentives to join. This approach leverages the latest data to create over 1,000 versions of communications tailored to specific audience segments.
Blue Sky eLearn
OCTOBER 21, 2019
Whether it’s due to conflicting schedules, cost, or travel limitations, there are throngs of people who would love to engage with your brand at an event, but simply cannot attend. Does offering online access to your event content carry a risk of people choosing to stay home instead of attending in person? What is a hybrid event?
Reid All About it
JULY 16, 2021
Usability testing is the latest version of that phenomenon—and it’s a good thing to learn about over on the Fionta blog since it solves lots of problems and increases the value of your technology investments. How to create an editorial calendar that will streamline your content strategy. Hybrid advocacy. Quick hits.
Higher Logic
MARCH 19, 2019
Well, maybe preserving food or other perishable items in brine isn’t your thing, but is extra profit for your organization your thing? Sure it is, so you can apply these same principles (the principles of pickling) to advertising at your organization. You want your channels to be well-trafficked. High traffic.
Reid All About it
MAY 6, 2022
Take WBT Systems’ advice: become your association’s unofficial in-house futurist and you’ll be the most interesting person in the room. WBT describes how to become an amateur futurist and what’s in it for you and your association. Data strategy. It continues to see record levels of engagement and its revenue is up by 34%.
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