DC Innovation Marketing White Paper 
Reid All About it
APRIL 19, 2024
If you work with chapters, components or affiliates, this post will give you a sense of how it will feel to hang out with your community at CEX: Association Component Exchange hosted by Billhighway, Impexium and Mariner Management in Chicago on May 7 or in DC and online on May 10. Education + mentoring. AI for associations. 1 CAE credit.
Reid All About it
MARCH 1, 2024
When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Location: Washington DC. Companies still have money to spend, but they might not spend it with you, unless you offer what they really want. Advertising. 1 CAE credit.
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Reid All About it
JANUARY 26, 2018
Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Location: Washington DC. Keep learning!
Association Success
SEPTEMBER 29, 2017
The DC-Area Partnership Professionals Network (DC-PPN) is a group of association and not-for-profit organization professionals who focus primarily on corporate partnerships and sponsorships. By the way, companies almost always consider partnerships with associations a marketing expense, not philanthropy. You Need to Review”.
Reid All About it
DECEMBER 10, 2021
They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Poor data collection can keep your organization from gaining valuable marketing insights, building better customer relationships, and even increasing revenue.
Reid All About it
SEPTEMBER 27, 2016
If you need a little inspiration—the kind that makes you feel blessed “to have been alive and well back then”—then read The Association Role in the New Education Paradigm , a white paper from Elizabeth Engel, CAE and Shelly Alcorn, CAE. How long will it be before it enters your market? Colleges must change dramatically.
.orgCommunity
JULY 18, 2019
He said this approach is: “…inefficient, overly-expensive, a heavy burden on marketing and product development, and often results in a confusing and under-utilized array of products that are labeled as ‘member benefits’ simply because members get a price discount compared to non-members.”. Marketing education to non-members.
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