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Why your association should understand the differences between AMS and CRM software

Nimble AMS

An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. If your organization wants to improve staff processes, enhance the member experience, and boost your ROI, choosing an AMS will give you a competitive edge.

Software 138
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Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

When revealed, it’s actually quite a useful way to give members a more personalized, tailored, helpful experience. And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer. This is key to providing an excellent member experience.

Marketing 184
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Why members should have a seat at the leadership table

Nimble AMS

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. To ensure you meet your members’ needs and deliver the best MX, invite members to your leadership table. Download now.

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Building Buy-In for an Online Community at Your Association

Higher Logic

An online community opens a window into your members’ interests, wants, needs, and pain points. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Objection 1: Price. Example: “X platform is cheap/free. Why don't we use that?”.

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What Do Vanity Metrics Have to Do with Marketing Automation Goals?

Higher Logic

However, they shouldn’t be ignored – these metrics reflect important things about your email marketing habits and are worth paying attention to. Do your low vanity metrics mean marketing automation isn’t working for you? How well do these respondents really understand email marketing fundamentals?

Marketing 149
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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After reading these stats, you might be discouraged and tempted to think that cookie cutter emails are the simpler route. And what’s more , they’ve grown to expect it. But when personalization is sloppy , people get annoyed.

Marketing 149
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Discover The Best Membership Apps To Transform Interaction

Disciple Media

Community engagement tools: Enhance member participation and engagement. Mobile app: Look for a platform that offers a white label mobile app to enhance your member experience. No white labelled app – so your members will be downloading and logging on to Growth Zone’s app rather than directly into your own.

Tools 36