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7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. This data shows you what kind of content your members like and can help you decide what content strategy to pursue. Good luck, marketers! But it doesn’t have to be!

Report 203
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10 Overlooked Tactics for Growing Association Membership

Aptify

Membership recruitment is a never-ending project. Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons. As members go out the back door, you must keep new ones coming in the front. Get it now.

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Marketing Automation and Artificial Intelligence (AI) Don’t Have to Be Scary. But They’re Scarily Connected.

Higher Logic

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

Marketing 114
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Building Buy-In for an Online Community at Your Association

Higher Logic

The goal: Every year, bringing in new members is likely to be on your association’s list. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Member Engagement and Retention. MTI chose online community as a tool for digital transformation.

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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Membership retention is an organization’s ability to keep its members active following recruitment and onboarding.

Strategy 130
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How Engagement Tools Improve Association Event Management

Higher Logic

Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. Event management tools can boost attendance by adding value to the member experience. Educate, Educate, Educate: Events & eLearning.

Tools 208
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[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

After all, online communities exist to help people forge meaningful connections, so shouldn’t your members be able to do that from any screen or mobile device? Drive a Better Member Experience with Additional Modules. Objective #6 - Online Member Experience. Answer: resounding ‘YES’]. From there….

eBook 109