Higher Logic

MAY 30, 2018

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

Marketing 114

Marketing eBook System Content 114

Higher Logic

JANUARY 3, 2020

Online communities bookend your customer reference program by allowing you to both identify and recruit strong customer advocates , as well as connect prospects and customers in the community for a positive and authentic reference experience. An online community platform helps firms improve return on marketing investment by 33% ( Aberdeen ).

eBook 194

eBook Products Tips Tools 194

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Acquiring new members comes with upfront costs, especially those tied to marketing. But on a practical level, how can you actively recruit and retain members for the long run? Why does member retention matter?

Strategy 130

Strategy Software Social Media Discount 130

Membersuite

OCTOBER 21, 2022

An AMS with a built-in data warehouse can create and store snapshots of data on a weekly and monthly basis so that you can see trends for different segments, for example, member recruitment, member renewal, and member or customer engagement trends. Uncover the behavior of people who spend the most money at your association.

Analysis 142

Analysis eBook Software Report 142

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Do you need to: Recruit new members to broaden your base. The goal might seem obvious.

Marketing 68

Marketing Case Study eBook Social Media 68

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. Educate, Educate, Educate: Events & eLearning.

Tools 208

Tools LMS eBook Resources 208

Reid All About it

NOVEMBER 11, 2016

Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. – Inbound LunchBunch: Gaining New Leads through eBooks. Tue 11/15 at 2 p.m.

Handbook 237

Handbook Washington eBook DC 237

Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

Marketing 56

Marketing Software Content Process 56

Potomac Core

APRIL 20, 2015

Instead, it’s all about developing solutions that improve market and growth positioning, boosting operating performance, and recruiting and maintaining high performing talent. Everything else is just noise. Business Strategy Conversations. Engagement is not about an Association.

Member Engagement 100

Member Engagement eBook Discount Recruiting 100

Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. If you have engagement tools like a private online community or marketing automation software, your members are generating valuable behavioral data ready for you to use in your personas.

Member Engagement 257

Member Engagement Strategy Tools Content 257

ISAE

SEPTEMBER 14, 2023

These are often packaged as micro-credentials, eBooks, or interactive web-based classes. After selecting the revenue streams that will appeal most to your members, you’ll need to market them to your member base (as well as other professionals or tradesmen in your field who might be interested in joining).

Revenue 52

Revenue Learning Management System Course eBook 52

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc. Have no fear. Be careful what you click!

DC 150

DC Washington America eBook 150

Reid All About it

FEBRUARY 16, 2018

Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of other recommended fiction and non-fiction ebooks on sale. How to Create a Collaborative Chapter Marketing Movement. 1 CAE credit. More info/register. Host: Wild Apricot. 1 CAE credit.

DC 150

DC Washington Recruiting Recruitment 150

Reid All About it

JULY 21, 2017

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. It also offered a 15.22% conversion rate in 2021. Promoting upcoming events.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. It also offered a 15.22% conversion rate in 2021. Promoting upcoming events.

Newsletter 52

Newsletter Tips eBook Content 52

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit. Host: ON24.

DC 170

DC Las Vegas Washington Review 170

Higher Logic

AUGUST 17, 2016

These perks are meant to reflect a culture that helps employers recruit and retain top-rate talent to their organizations. Check out how to move beyond extrinsic motivation and perks -- download FeverBee’s latest eBook on Automating Motivation in your communities. What is the benefit of benefits? Afterall, turnover can be expensive.

Organization 120

Organization How To millennials eBook 120

SCD Group

JULY 2, 2013

Are you walking the tightrope when it comes to your association’s membership marketing? They can even recruit more members than the association staff can adequately serve, leading to disappointment and low retention rates for new recruits.” How to Build an Audience that Builds Your Business. Learn how journalism works.

eBook 40

eBook Recruiting Recruitment Discount 40

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Wed 3/14 at 1 p.m.

DC 120

DC millennials North Carolina Washington 120

Associations Now

SEPTEMBER 28, 2016

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. For associations, though, a growing practice for attracting members—inbound marketing—is built on the idea that you can indeed build something attractive enough that prospects will come to you in droves.

Case Study 40

Case Study eBook Content Social Media 40

SCD Group

FEBRUARY 18, 2014

Rather than focusing on how many emails we should send members or how members should handle “information overload,” let’s look at how we can improve the effectiveness of our email marketing. For more information on this topic, Brian Clark of Copyblogger offers a free ebook on email marketing. #4

Email Marketing 40

Email Marketing eBook Communications Video 40

Reid All About it

MARCH 16, 2018

Patrick’s weekend list of recommended ebooks on sale by Irish authors , the list of recipes I’ve made this week or plan to make in the coming weeks, and my regular lists of recommended fiction and non-fiction ebooks (including cookbooks) on sale. Digital Marketing Strategies for the Event Planner, Part 1. Tue 3/20 at 2 p.m.

eBook 46

eBook Social Media DC Content 46

Reid All About it

JULY 8, 2022

Journals and ebooks have long since made the shift to digital, and the technologies that support them have become table stakes for publishers. Lisa Vogel, Leader, Field & Event Marketing, Webex Events (formerly Socio). Erin Lemons, Senior Director of Marketing, Fonteva & Protech. Host: American Marketing Association.

San Francisco 39

San Francisco Certificate Technology LMS 39

SCD Group

JULY 22, 2012

You may want to share these articles with your membership and marketing teams. Rewriting the Rules of Member Engagement: 5 Ways Associations Can Leverage CRM to Drive Interaction and Relevance eBook from Avectra. Seven Levers to Increase Membership Recruitment Posted in the Membership Marketing Blog. Market penetration.

Discount 40

Discount Price eBook Recruiting 40

SCD Group

JUNE 10, 2012

How to Monitor Your Social Media Presence in 10 Minutes a Day This is an excellent 24-page ebook prepared by HubSpot’s Rebecca Corliss. Seven Levers to Increase Membership Recruitment From Tony Rossell at Marketing General on what to do if your association seeks new members: Enhance the Value of Membership. at 4:19 PM.

eBook 40

eBook Tools Recruiting Recruitment 40

Velvet Chainsaw

OCTOBER 10, 2013

Recruit organization or local volunteers to serve as greeters welcoming people at the doorway of each session. Related Stories Conference Connexity: Delivering On Your Networking Promise [free eBook] Five Key Conference Design Elements Driving The C2-MTL Experience Maximizing Attendee Trust, Mining Weak Ties And Conference Marketing.

Conference 40

Conference eBook Tips Recruiting 40

SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts. September 4-6, 2012.

Content 40

Content Columbus Ohio eBook 40

Chapter Chat

APRIL 11, 2017

And that’s just a tiny sample of the booming subscription market. The auto-renewal trend is growing in the association community, according to Marketing General Incorporated’s (MGI) 2016 Membership Marketing Benchmarking Report. Kindle ebooks (ahem). It has a nice ring to it, doesn’t it?

Revenue 28

Revenue Survey eBook Price 28