Associations Now
JULY 23, 2015
Take a look at how a handful of associations are trying to better tell their stories. Sometimes it involves a name change, sometimes a refreshed look and feel, and sometimes it may involve adding a new feature or resource. The Ohio Craft Brewers Association unveiled a new logo this week. The updated look incorporates a new brand identity for OCBA that is focused on showcasing the “craftiness” of craft beer.
Velvet Chainsaw
JULY 23, 2015
It’s a very dangerous assumption. We assume that if our speakers are talking, our attendees must be learning. We equate telling from the stage with audience education. Telling does not equal learning. We’ve placed a value on experts talking instead of a value on attendees’ learning. It’s backwards thinking and it’s one of our conference’s most dangerous assumptions.
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Associations Now
JULY 23, 2015
471K The number of potentially “hackable” vehicles on the road, according to a Wired article released this week. In the wake of a recent report highlighting the potential for vehicle hacking on the roads, the Electronic Frontier Foundation said that hackers should have the right to analyze the software in vehicles—a stance the auto industry disagrees with.
Associations Now
JULY 23, 2015
Swift to Photographers: They Belong To You When Taylor Swift has a problem, she apparently knows that an association can help solve it. After photographers voiced frustrations with the arduous rules they had to follow when shooting her concerts, her representatives reached out to the National Press Photographers Association. NPPA helped her come up with a new set of credential rules that protect her image rights while also ensuring photographers retain ownership of the images they create. “
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Associations Now
JULY 23, 2015
A new survey reveals which trade association is the best at media relations and coalition building on Capitol Hill. Plus: How to make videos like BuzzFeed. After interviewing 301 people in the public and private sectors, consulting company APCO Worldwide declared that a leading healthcare trade association could be the most influential organization when it comes to lobbying lawmakers.
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