Wed.Oct 07, 2015

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How did you spend your weekend?

Virtual

Here’s how I spent mine: This past week, we organized the PCI SSC North American Community Meeting. This annual event brings together over 1200 people in the payment security space—we’ll repeat it next week in Tokyo and in two weeks in Nice. The video says it all—it’s a pretty big production. When we’re pulling together an event like this, I have a few simple rules in mind: 1.

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Can you hear me now?

Mariner

I attended a session at last week’s Mid-Atlantic Marketing Seminar in Baltimore on reaching the media in a digital/mobile world. The main message was that while the media may be more accessible, it is also harder to get their attention. After all, there is so much information coming in from so many directions that our heads are spinning.

Baltimore 118
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Survey: Definition of ‘Natural’ Food Remains Murky for Consumers

Associations Now

What’s the difference between natural and organic? When it comes to food products, one-third of consumers don’t know, according to a new survey by an association looking to create more standardized terminology. What, exactly, is the difference between natural and organic foods? Organic foods must be certified by the U.S. Department of Agriculture.

Survey 80
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Can you really motivate association staff?

SCD Group

Jamie Notter posted a great piece this week on culture headlined Why Successful Companies Are Okay with People Leaving. But your employees are humans, not spare parts, and that fundamentally changes asaethe equation. The potential of a human-centered organization is dependent on the humans inside the organization reaching their own potential. When your people can be themselves at work, feel a deep connection between the work they’re doing and their own development, and consistently do what they’

Miami 56
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Nameless Coalition Targets Facebook’s Real-Name Policy

Associations Now

From drag queens to dissidents, several groups have voiced their concerns about Facebook’s requirement that users use their real names. Now a bevy of prominent human rights organizations and technology advocacy groups are unifying their critiques through the Nameless Coalition. Spend five minutes reading anonymous internet comments and it’s easy to understand why Facebook prefers that people use their real names. “Having people use their authentic names makes them more accounta

Library 76
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Monthly Membership Makes Joining “As Easy As Possible”

Associations Now

In July, the Air Conditioning Contractors of America launched a monthly, “join now” dues rate of $39. Since then, about 40 percent of new members have chosen the monthly auto-renewal plan. The new dynamic is “how everyone deals with the internet now,” says one ACCA exec. If I wanted to know how much it cost to join your association, could I find it easily on your homepage?