Spark Consulting
SEPTEMBER 25, 2015
Reposting this (slightly edited) Thanks for Playing classic, because this topic has come up recently on ASAE’s Collaborate online community. Clients aren’t the only ones who could use some advice to make the Request for Proposal (RFP) process go more smoothly. Over the years, I’ve seen plenty of good, bad, and ugly in vendor responses, too. To that end….
Association Adviser
SEPTEMBER 25, 2015
Incorporating video into an association’s communications portfolio is a smart choice. According to Cisco Systems, Inc. in the next three years, 74 percent of all Internet traffic will be video. Learn. For more about this topic, click on the headline.
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Associations Now
SEPTEMBER 25, 2015
The 2015 American Hero Dog was revealed earlier this month by the American Humane Association. Harley the Chihuahua, who sustained an array of serious injuries while living in a puppy mill, found a second life as the face of the National Mill Dog Rescue. Most dogs haven’t been through what Harley has—but far too many have. The 14-year-old Chihuahua spent the first two-thirds of his life in a puppy mill, a controversial type of commercial dog-breeding facility.
Membership Marketing
SEPTEMBER 25, 2015
The truth is that there is no stand-alone marketing channel that can fully support membership marketing. You may hear marketers say that they have done away with direct mail and now only communicate with email. Or they only use inbound or content marketing and do not send messages to prospective members through traditional outbound efforts. But the proverb “a cord of three strands is not quickly broken” certainly applies here.
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Associations Now
SEPTEMBER 25, 2015
We want to know: How do you use social media as an association professional? Help us identify some key themes and trends by answering a few quick questions. Social media is always a hot topic for Associations Now readers. We’ve covered the subject from many angles, including the growing use of Twitter and Facebook as news sources, stats on associations’ social media use, and examples of the unique ways associations are experimenting with various platforms. .
Associations Now
SEPTEMBER 25, 2015
GoPro has announced exciting plans to help organizations reach their goals. Plus: The discussion about online harassment reaches a national audience. In a world of viral videos and short-lived internet content , the pressure to share new, engaging stories can be a burden for nonprofits. Because engagement and awareness promotion are central to an organization’s success, this struggle can be especially harmful to those hoping to inspire change.
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