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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

Association management software (AMS) functions as one main database containing all interactions between your association and its members. The software allows you to organize and store member information, as well as generate reports to discover valuable insights on your membership. Email marketing software.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296
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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition.

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

Obviously, this is really useful for networking for business, social events, and driving member engagement. Sharing contact information Your member directory is, at its core, a list of members. Boosting online visibility Did your organization record an increase in new member acquisitions in the past year?

Directory 147
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You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns. Here are a few benefits of marketing automation software – benefits you didn’t have before with just email marketing or analytics software: You can automate repetitive tasks and manual processes.

Marketing 159
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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection. The Basics + Benefits.

Tips 166
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5 future trends – from the MemberWise ‘Harnessing the Web’ report

Optimist Consulting

Cloud solutions will help organisations to integrate their CRM and website – after all the main membership sector CRM providers were listed, CiviCRM ’s open source platform was noted as one of the most used systems. In addition, 73% believe that the mobile web will play a role in increasing member engagement. in the 2014 report.

Report 100