Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media.

San Jose 369

San Jose Email Marketing Tools millennials 369

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

MAY 14, 2021

Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. Amanda Kaiser, member engagement specialist, Kaiser Insights. Presenter: Michelle Schweitz, marketing manager, YM Membership. More info/register.

St. Louis 341

St. Louis Technology Strategy Conference 341

WBT Systems

JULY 24, 2018

MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Online education’s role in membership marketing. Email marketing.

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

FEBRUARY 4, 2020

Tip: Integrate your communication tools and ensure that you and your team have a clear understanding of how to effectively use each of them to benefit your association’s members and achieve specific goals, such as personalized content delivery and improved web tracking. Tip: Use marketing automation to improve targeted communications.

Communications 287

Communications Tips Content Tools 287

Reid All About it

NOVEMBER 10, 2017

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Discover the method they use to attract, engage, and retain the young generations. Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path.

DC 150

DC Washington Tools Education 150