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5 myths to avoid when marketing for associations

MultiBriefs

Advertising is the only marketing method you need Newspaper, magazine, and television advertisements have their place in association marketing, but it's a mistake to rely on them exclusively. The International Foodservice Manufacturers Association is just one example of a B2B association using content marketing successfully.

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Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars.

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Engagement vs Junk Mail: Strategies for Association Marketing

SCD Group

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?” Can we set up a call? What time works best next week?” It’s Josh.

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Using Salesforce to Cultivate Donor Relationships

Beth Kanter

Note From Beth: Last month, I did a webinar for the SalesForce Foundation on measuring social media. The Foundation is offering webinars and publishing white papers for nonprofits. In addition to this Excel, we had Constant Contact for email marketing, Eventbrite for event management, Outlook, and Quickbooks.

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What is an AMS System? Your Association Questions, Answered

Fonteva

Here is what a well-rounded AMS system provides for your association: Member registration capabilities An organized, easily accessible, cloud-based database An intuitive website builder Sets of email marketing tools eCommerce capabilities Online event registration functionality An online payment processor. Event management tools.

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