Potomac Core

MARCH 1, 2015

Utilizing a highly engaged and strategic board task force will help your Association have a reality check. Member engagement begins with changing the conversation from your Association’s “outputs” to your member’s “outcomes.” Engagement as a Sales Strategy? The post Engagement as a Sales Strategy? Strategic Alignment.

Strategy 100

Strategy eBook Member Engagement Survey 100

Potomac Core

MARCH 3, 2020

Facing increasing pressure to produce results, they only engage in activities that help them overcome business challenges and achieve results. While Hamm and her team energized the Board, they successfully engaged their stakeholders to design deliver strategic solutions by: Investing in understanding their challenges and opportunities.

DC 232

DC Arlington Virginia America 232

Potomac Core

OCTOBER 29, 2017

Associations are delivering direct returns on Supply Chain Advocacy through highly focused Advocacy activities: American Bakers Association – Through the Grain Chain the ABA utilizes direct Industry engagement to surface and address regulatory and legislative matters that add costs to the Baking Industry.

New Mexico 155

New Mexico Illinois eBook Member Engagement 155

Potomac Core

APRIL 23, 2019

Disruptive Advocacy – Devising a direct engagement approach with Federal Regulators, individual companies have seen a decrease in the number of violations at OSHA through fines per inspection. Also, the staff team engages and continually brainstorms new opportunities with its Board.

Recruiting 188

Recruiting Recruitment System Industry 188

Potomac Core

MARCH 4, 2019

Using relevance as their foundation, these organizations conduct research and engage boards and members to identify and address the next set of Industry challenges. The Association remains closely connected to Industry trends through insightful research and direct Board engagement. Matt Zuccaro. Matt Rowan.

Industry 144

Industry Team Products Report 144

Potomac Core

JUNE 30, 2016

These reorganizations also have: Highly engaged and strategic boards. Highly Engaged and Strategic Boards. Today the association is led by Robb MacKie, President & CEO, and from his perspective a foundational and critical element of ABA’s impact on the Baking Industries’ outcome is all about maximum board engagement.

Survey 124

Survey Industry Innovation Member Engagement 124

Potomac Core

JANUARY 4, 2017

There is already evidence that CEO’s are leveraging organizational resources to engage their members in ambitious policy and regulatory agendas. Engaging the Board on External Issues. What is becoming increasingly more clear is how Associations can accelerate their business impact for their members in 2017.

Cost 132

Cost Member Engagement Recruiting Recruitment 132

Potomac Core

SEPTEMBER 9, 2015

More importantly, the data can uncover new engagement opportunities that increase your association’s productivity and profitability. When it comes to mining your Association’s Data, it’s especially important to identify: Predictive behaviors that lead to higher levels of engagement. What Data Moves the Needle? Next Steps.

Innovation 100

Innovation eBook Member Engagement Cost 100

Potomac Core

OCTOBER 4, 2016

At the National Wooden Pallet and Container Association, Brent McClendon, President and CEO, continually seeks ways in which he can help accelerate member engagement. This platform accelerates member engagement and it’s a concrete example of how a product can drive future outcomes. Design the Industry’s Future.

Strategy 164

Strategy eBook Member Engagement Revenue 164

Potomac Core

JANUARY 31, 2017

Utilizing an impact and member engagement focused survey can help you obtain more realistic assessments of how relevant and connected your organization is to the outcomes that members seek to achieve. Obtain Actionable Data – Understanding challenges and opportunities for the Profession or Industry you represent is a must.

Strategy 100

Strategy eBook Virginia Survey 100

Potomac Core

MAY 17, 2016

Return on Engagement – As earnings, profit, and operating performance pressures increase, the expectation that members learn new solutions only matters if they can apply them immediately. Free eBook “Accelerating Strategic Member Engagement” is available upon request for all Association Executives at www.potomaccore.com.

eBook 147

eBook Survey Member Engagement Industry 147

Potomac Core

APRIL 5, 2016

As global and domestic economies endure uneven performance, highly engaged boards who are strategic in focus are leveraging their industry associations to devise growth and operational excellence strategies. Member Engagement Creates Association Relevance. In essence, economic data fuels active innovation at Associations.

Innovation 100

Innovation Member Engagement eBook Industry 100

Potomac Core

MAY 24, 2017

Engaging your board and letting them know the process is about their industry challenges and outcomes is the right first step. Engage Brand Owners in research program. Create high level of engagement End-Users, Advertising Agencies. 3 Steps Driving Strategic Growth and Development. Today’s board members are different.

Case Study 119

Case Study Virginia Revenue Survey 119

Potomac Core

MAY 3, 2016

Slow Growth Creates Member Engagement Opportunities. For Jahn and TFI it’s about understanding those internal and external challenges and then engaging members to help build solutions and drive industry results. At TFI, Member Engagement is a mainstay in helping achieve Association relevance despite market turbulence.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Potomac Core

APRIL 19, 2016

While “ Big Data ” was essential to launching the initiative, it also provides ongoing context for pipeline industry brainstorming serving as critical member engagement opportunities. Member Engagement. Is the increase in regulatory activity reshaping associations in terms of member engagement? Industry Convener.

eBook 100

eBook DC Member Engagement Innovation 100

Potomac Core

MAY 28, 2015

In the Strategic Member Engagement Survey , Associations & Professional Societies reporting upward 3-year operating results are far more likely to have a very high level of board understanding and strategizing about the business and professional outcomes members seek, and actively engage members in creating new solutions.

Innovation 100

Innovation eBook Chicago Revenue 100

Potomac Core

MARCH 22, 2017

Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term? Engage the entire value chain (suppliers, original equipment manufacturers, producers, customers, and customer’s customer) through qualitative and quantitative research.

Strategy 114

Strategy eBook Cost Revenue 114

Potomac Core

APRIL 26, 2017

Highly Engaged and Strategic Boards. These approaches accelerate board engagement and make your board deliberations more strategic. Boards who are highly engaged and strategic in focus outperform those organizations who are not. Keeping them tuned in to your channel means you must address what they hope to hear.

eBook 119

eBook Cost Revenue Industry 119

Potomac Core

MARCH 22, 2016

Updating the Association’s Strategic plan provided the perfect opportunity to engage members and the board of directors. Positive Association Disruption through Member Engagement. As Baby Boomers continue their exit from the workforce, industries continue to develop strategies to attract and engage millennials.

millennials 100

millennials America eBook Member Engagement 100

Potomac Core

JUNE 28, 2015

Yet the painful lessons from these resignations can help your organization reposition itself and drive accelerated member engagement and achieve improved operating performance. In this new model, members will experience far more value because of their increased engagement with your Association.

eBook 100

eBook Member Engagement Products Review 100

Potomac Core

FEBRUARY 18, 2015

Is it time to engage your board in strategic conversations? Associations who have highly engaged and strategically focused Boards have a very high correlation to the Association’s operating results ( [link] ). Association Relevance. Leverage your Association from a position of strength.

Innovation 100

Innovation eBook Member Engagement Process 100

Potomac Core

MARCH 17, 2015

Strategic Member Engagement. In order to change the conversation and accelerate participation and member engagement, all discussions should be focused on member business outcomes instead of your Association’s outputs. Members care about “outcomes” for themselves, their companies, their constituencies, and their customers ( [link] ).

eBook 100

eBook DC Member Engagement Newsletter 100

Potomac Core

OCTOBER 13, 2015

Enhance employee engagement by providing the incentives and benefits that people actually want. The biggest challenge for most organizations will be to create higher levels of talent engagement and higher levels of alignment with workers’ personal core values.”. Gain a better understanding of incoming millennial employees.

Innovation 100

Innovation millennials eBook Certificate 100

Potomac Core

SEPTEMBER 21, 2015

The future state of associations “envisions” their roles as communication hubs engaging members that share and capture knowledge. Members will be engaged on their business interests and outcomes, the one size fits all approach will disappear. Future Paved With Knowledge.

eBook 100

eBook Innovation Member Engagement Recruiting 100

Potomac Core

OCTOBER 30, 2018

He coordinated an extensive process including: Board interviews, extensive Industry impact and engagement research and analysis, Task Force & Executive Committee consensus, and collaboration with the Association’s internal leadership team. This strategic approach will likely energize member engagement and attract and retain members, too.

Industry 164

Industry Analysis Committee Team 164

Potomac Core

SEPTEMBER 14, 2016

The 2014 the Strategic Member Engagement Survey noted that organizations with upward trending 3 year operating results were far more likely to better understand member “ up at night ” issues and to engage members in acting upon those needs. Take the Temperature of the Entire Value Chain .

eBook 100

eBook Member Engagement Industry Process 100

Potomac Core

JUNE 3, 2015

The process starts with a highly engaged and strategically focused board and concludes with a strategic plan amplifying industry growth objectives. Free eBook “Accelerating Strategic Member Engagement” is available for all Association Executives at www.potomaccore.com , www.icimo.com, and www.verticalleapconsulting.com.

Case Study 100

Case Study eBook Revenue Member Engagement 100

Potomac Core

AUGUST 18, 2015

Embracing the new norm creates competitive advantages for your association while it accelerates member engagement: Move to “we” and communicate what staff and members are doing together to achieve the members’ desired business outcomes. New Norm “Outside In”. Mergers & Acquisitions, modest U.S.

eBook 100

eBook Member Engagement Communications Innovation 100

Potomac Core

JUNE 8, 2016

Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption. In other words, it’s all about Strategic Member Engagement. The post The Vital Association appeared first on Potomac Core Consulting.

DC 100

DC eBook Member Engagement Innovation 100

Potomac Core

MARCH 7, 2016

Maximizing its member engagement capacity on key regulatory and legislative issues that impact its member business outcomes GCCA launched its own Advocacy Portal in 2015. According to Rosenbusch member engagement is more substantial because of the association’s pivot to an external business outcome focus. Member Call to Action.

Strategy 100

Strategy DC eBook United States 100

Potomac Core

FEBRUARY 9, 2016

This can help to move your association away from a traditional “one size fits all” model to a more effective and segmented member engagement model. Free eBook “Accelerating Strategic Member Engagement” is available upon request for all Association Executives at www.potomaccore.com. Big Data Strategies.

Innovation 100

Innovation millennials eBook Member Engagement 100

Potomac Core

JUNE 17, 2019

Second Podcast – Tomorrow’s associations : Helicopter Association International , International Sign Association , & the Health Industry Distributors Association : Using relevance as their foundation, these organizations conduct research and engage boards and members to identify and address the next set of Industry challenges.

Industry 190

Industry Team Strategy Products 190

Potomac Core

AUGUST 5, 2015

Free eBook “Accelerating Strategic Member Engagement” is available for all Association Executives at www.potomaccore.com , www.icimo.com, and www.verticalleapconsulting.com. The post Association Outside In Innovation appeared first on Potomac Core Consulting.

Innovation 100

Innovation eBook Member Engagement Technology 100

Potomac Core

MAY 19, 2015

Free eBook “Accelerating Strategic Member Engagement” is available for all Association Executives at www.potomaccore.com , www.icimo.com, and www.verticalleapconsulting.com. The post Driving Member Business Outcomes appeared first on Potomac Core Consulting.

eBook 100

eBook Survey Member Engagement Industry 100

Potomac Core

MAY 5, 2015

Free eBook “Accelerating Strategic Member Engagement” is available for all Association Executives at www.potomaccore.com , www.icimo.com, and www.verticalleapconsulting.com. At a time of unprecedented change your Association can become a Market Disruptor and position your members for success in a slow growth world.

eBook 100

eBook United States Revenue Innovation 100

Potomac Core

FEBRUARY 11, 2019

The organization’s President & CEO, Melissa Hockstad, engages members on a regular basis as part of an organizational “listen in” program and connects with her Board to surface any new opportunities to support Industry growth. Julia Hamm. The most recent Convention had record setting attendance.

Survey 158

Survey Revenue United States Committee 158

Potomac Core

MAY 3, 2018

Industry Engagement and Survey Research. In March of 2017, a Task Force comprised of the Board of Directors and Staff Leadership launched a Strategic Planning process. From the start, the process focused on how to best align ABA with the Baking Industry to support its ongoing growth and success.

Strategy 154

Strategy Arizona DC United States 154