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Preparing Your Association for AI

Association Analytics

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. Additionally, you might consider what new products or services you could provide that might also increase your non-dues revenue with the help of AI. The results?

San Diego 317
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Under the leadership of Carole Baskin, it has grown from a humble 4,208 visitors in 1998 to more than 30,000 visitors last year. Your marketing director didn’t. Carole Baskin in Tampa, Florida, has 100 times more views than WWF. “

Strategy 100
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Time to get in the game. There’s a game being played?

YourMembership

Last week we hosted our monthly Thought Leadership Webinar , featuring a whitepaper published by Association Laboratory entitled Looking Forward 2014: An Environmental Scanning Whitepaper for the Association Industry. Case in point is the Florida Bar Association.

Florida 150
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Best of the Web: April 2014

Association Adviser

Association Leadership. ASAE 2014 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. How can your association ensure tomorrow’s best and brightest will want to work with you? Karl Moore. Sheri Jacobs, CAE.

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If You Build the Tech Internally, You Own it

Associations Now

In an era when a lot of technology gets outsourced or bought from outside vendors, there’s still plenty of market opportunity from having something built from scratch with internal resources. A great example of the latter that I can point to is TechHelpline, a service of Florida Realtors.

Florida 45
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Use Sponsored Grants to Strengthen Your Membership and Events

Association Adviser

Hester Ndoja, CAE Florida Society of Association Executives. At the Florida Society of Association Executives , a membership dues grant specifically for professionals in the field of association management grew out of a recognized need to help people who still need financial assistance diving in to the association community.

Georgia 76
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Attracting Millennials: Are you thinking age-appropriately?

Association Adviser

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. Give them leadership positions right away! One-size-fits-all membership marketing doesn’t work. . Marketing association membership to older millennials.