Innovation Marketing Member Research Social Media 
Associations Now
AUGUST 9, 2019
Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. For your performance marketing team, “dark social” might as well be the dark side of the moon. So, how to get around dark social shares? Confused about marketing segmentation? — Keith R.
Smooth The Path
JANUARY 24, 2016
Marketing associations share best practices for leveraging social media. What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. State bar associations develop sessions on the new statutes. Associations for HR professionals teach about affirmative action.
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