WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

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Reid All About it

MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Learning business. Membership tiers.

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Association Subculture

SEPTEMBER 5, 2013

I frequently get the opportunity to review data sets from association surveys and time and again “professional development” and “networking” rank at or near the top of perceived value. Core competencies are “traditional,” but can still be incredibly innovative if we carefully rethink and refresh them for a new audience.

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Associations Now

APRIL 10, 2013

His response: “The problem is the job market. … The job market is changing yet again from commodity-based capital to intellectual-based capital, and that requires more education. … In another session, participants discussed the rise of Massively Open Online Courses (MOOCs). Innovation. Young members.

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Beth Kanter

NOVEMBER 18, 2014

Last week, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. Or maybe you have a board member who works in the business world and is or has connections to people who work in finance, market research, or analytics. My Nonprofit Needs A Data Nerd!

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