Reid All About it

APRIL 26, 2024

Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance. The outlook for associations, as described in Marketing General Inc.’s Content marketing.

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.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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Reid All About it

MAY 31, 2024

Jodi Harris at Content Marketing Institute explains how to map workflows for each content format and variation your team regularly produces. Host: Data Analytics Network Speakers: Ray van Hilst, Director of Client Strategy, Yoko Co Justin Scott (moderator), VP Innovation & Analytics, Metals Service Center Institute Tue 6/4 at 1 p.m.

Chicago 246

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GrowthZone

FEBRUARY 1, 2022

GrowthZone recently released the 2022 Association Industry Survey results. Last November, GrowthZone surveyed over 300 association professionals across the U.S. The results showed trends in a number of interesting topics impacting today’s associations including: -New services and innovations. and Canada.

Communications 78

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Nimble AMS

MAY 17, 2022

So, how can an association recruit and retain staff in this job seeker’s market? . When you adopt innovative technology at your association, you have the power to increase worker engagement, productivity, and collaboration. Be realistic about your staff’s abilities and the effort it takes to adopt innovative technology.

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.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 88

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Associations Now

JULY 16, 2019

And many associations currently seeing membership growth are tapping into the power of innovation and optimism about the future. In Marketing General Incorporated’s 2019 Membership Marketing Benchmarking Report , 45 percent of associations surveyed said their membership increased.

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Associations Now

JULY 4, 2023

Guiding Principles in Experience Design ,” released last month, is based on a survey by Marriott International in collaboration with the Professional Convention Management Association (PCMA), along with its foundation and a subsidiary, the Corporate Event Marketing Association (CEMA).

Innovation 57

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ISAE

MAY 13, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. Specifically, associations are struggling to communicate the value of membership, and many display a lack of innovation. Experiment with innovative ideas. Make your events more engaging.

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Potomac Core

FEBRUARY 9, 2016

Disruptive Innovation “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” In a slowing and uneven global economy, are your members looking somewhere else for lower cost and innovative solutions? Disruptive Innovation Creates Association Opportunities.

Innovation 100

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Membership Marketing

AUGUST 10, 2020

It is my pleasure to announce the release of the 12 th edition of the Membership Marketing Benchmarking Report. Providing these insights comes from not just cataloging the practices of responding associations but through cross tabulating the survey responses with the outcomes that associations share. We hope that you find it of help.

Report 97

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Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. While reading GrowthZone’s 2024 association survey report , I noted a few common problems.

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Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. You’ve probably seen survey reports about people registering later for events than in the past. Humans… so persuadable! Mentoring programs. 1 CAE credit.

Social Media 252

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Reid All About it

SEPTEMBER 1, 2023

AI pulse survey. MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z.

Revenue 229

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Associations Now

JANUARY 12, 2020

Resist the temptation to demand instant innovation, and instead motivate your team with conversation about the future. Evidence of that comes by way of the latest edition of the Conference Board’s annual survey of global leaders about their biggest internal and external concerns. Everybody must innovate!

Innovation 108

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Associations Now

OCTOBER 16, 2018

A new study says associations are developing better practices for pursuing innovation, but it’s often a top-down effort. Would you call your association innovative? In a survey of 234 association professionals conducted earlier this year, 31 percent said they had begun a formal program geared toward innovation in the last five years.

Innovation 101

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Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Innovation – How can associations enhance the value that they provide to members? The emerging marketing channel is paid digital advertising.

Report 95

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Reid All About it

APRIL 19, 2024

Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. Fri 4/19 at 1 p.m.* – Strategies to Overcome the Biggest Virtual Event Hurdles Associations Face Learn effective strategies and innovative tools from association virtual event pros with decades of experience producing thousands of events. 1 CAE credit.

Newsletter 252

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Membership Marketing

OCTOBER 2, 2018

When you search the Harvard Business Review on the key word “Innovation”, you get 18,356 results. That’s because for businesses innovation is a core competency for survival. But how focused on innovation are associations? How do associations define innovation? And how do they go about innovating?

Innovation 67

Innovation Report Review Survey 67

Associations Now

MARCH 9, 2020

Good thing, too, because cybersecurity and innovation are often at odds. So, back to the innovation vs. security question: There’s no guarantee on how a board might actually lean, as each one is different, but per NACD’s ?2019–2020 The post More Innovative or More Secure? The report, which was written with input from the U.S.

Innovation 103

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Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 274

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Associations Now

JULY 2, 2019

Building an innovative culture? Start by not calling it “innovative.” As associations strive to strengthen workplace culture, creating “collaborative,” “innovative,” and “results-driven” environments is at the top of many organizations’ to-do lists. The post Daily Buzz: Is Your Culture Really “Innovative”? million meals.

Innovation 74

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Aaron Wolowiec

OCTOBER 11, 2016

Most of us realize innovation is key to driving a business forward. Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , Associations either fully support innovation or not at all.

Social Media 191

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WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

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Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 257

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Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. Marketing Automation: Creepy, or Just Good Customer Service? But first….

Marketing 149

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Reid All About it

AUGUST 4, 2023

Results Direct and.orgCommunity invite your participation in the State of Mobile in Associations 2023 Benchmark Survey , the first and most comprehensive survey of its kind for the association community. Quick hits Five things to do to heat up your content marketing game during the summer lull. He’s my hero of the week!

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Reid All About it

FEBRUARY 2, 2024

.* – How to Amplify Your Team’s Power with Generative AI Hear about practical, real-world applications of AI to enhance team efficiency and innovation. Speakers: Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers Marcus Leite, director of sales and marketing, WorkerBeeTV Wed 2/7 at 1 p.m.

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Reid All About it

AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. They pull out a few good ideas from survey comments too. Marketing to younger generations.

millennials 370

millennials Survey Team Education 370

Reid All About it

DECEMBER 8, 2023

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Katie Notopoulos at Business Insider shares findings from a survey of 16- to 26-year-olds: one out of three believe the best way to build wealth is to work for themselves instead of a traditional employer.

Strategy 274

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Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 257

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Association Analytics

MAY 20, 2024

By providing valuable industry insights, like surveys or industry data and training, associations enhance the perceived value of membership, encouraging retention and engagement. Is there an entirely new market you should explore? Innovation is key to driving sustained revenue growth within your association.

Revenue 169

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Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s s (MGI) second annual Association Economic Outlook survey. Survey participants will receive the study’s final report. – Event Marketing Strategies for Virtual and Hybrid Events. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

Montana 362

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Associations Now

AUGUST 28, 2023

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment.

Report 98

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Reid All About it

OCTOBER 6, 2023

Tagoras is conducting a brief survey to find out where learning and education businesses (i.e., Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 257

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Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Lack of Innovation – In the 2018 Association Innovation Benchmarking Report only 26 percent of associations reported that they were “very” or “extremely” innovative.

Marketing 81

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Elevating Engagement

AUGUST 11, 2023

Satisfaction surveys show how well existing benefits, products, and services perform compared to prior performance. But many organizations need to innovate, so asking ‘how are we doing’ questions doesn’t prime the innovation pump. AI will likely change market research forever.

Analysis 80

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