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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years.

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Is New Technology Worth The Investment?

Association Adviser

Henry pointed out that this shift means two things: You must communicate with people where they are, and you must have an established relationship with them before you can market to them. Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums.

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Innovation: Key to Boosting Meeting Attendance

Associations Now

The onsite conference market and the new generation that an association like ours is trying to reach are not connecting. “The onsite conference market and the new generation that an association like ours is trying to reach are not connecting,” she said. What can be done to generate buzz and increase meeting attendance?