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How a Major Corporation Crowdsources Product Innovation (And How You Can Too)

Higher Logic

Some of it is baristas, years of experience, and market research. Starbucks is one of many companies that’s using crowdsourcing to take innovation directly to their customers. 4 Steps to Crowdsource Product Innovation at Your Company. How do they come up with their offers? Their signature drinks? Encourage Upvoting.

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Corn Growers Group Launches Innovation Challenge

Associations Now

The National Corn Growers Association is relying on some friendly competition to crowdsource innovative ways to use corn products. billion bushels, the National Corn Growers Association is hosting a global open innovation challenge to explore new solutions for turning the crop into bio-sustainable chemicals and molecules. “We

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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

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Higher Logic Acquires Socious: Building Better Communities Together

Higher Logic

For those who aren’t familiar with Socious, they’re a smaller community software company with clients in the association and B2B enterprise markets. Read more about the acquisition in our press release. The expanded platform capabilities will help us compete in the growing customer community market.

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Realtors Expand Reach of Accelerator Program

Associations Now

Having played a key role in the rise of venture capital in the real estate space, the National Association of Realtors’ strategic investment arm will expand its accelerator program into the commercial real estate market. Last August, the association held its first iOi (innovation, opportunity, and investment) Summit in San Francisco.

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With Gender Equality in Mind, CES Makes Changes for 2020

Associations Now

Booth personnel may not wear clothing that is sexually revealing or that could be interpreted as undergarments,” the association said in a press release. The category addition comes months after organizers faced criticism when they rescinded an innovation award they gave to startup company Lora DiCarlo for its device for women.

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Daily Buzz: When It’s OK to Break the Rules

Associations Now

“We know that most Americans enjoy chocolate and candy two to three times per week, including at special candy moments like Valentine’s Day,” said John Downs, NCA president and CEO, in a press release. To make civic engagement efforts effective, the Stanford Social Innovation Review recommends starting with these small steps.