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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

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IAB Expands Membership Offerings From Advertisers to Brands

Associations Now

. “Brand leaders will now join executives from publishers, platforms, data and technology companies who serve on our board of directors,” IAB CEO Randall Rothenberg said in a news release. This will give brands a role in helping to set some of the robust standards that IAB is known for creating.

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Managing the Communications Plan for Your Association’s Virtual Event

Protech

By Heather Hughes, Marketing Communications Specialist. I n a moment of crisis, innovation accelerates. Once your leadership team has decided to go virtual, there’s one group of people that must be looped in immediately : your staff. . So, let’s break it down further. . So, let’s break it down further. .

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Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

Enlist your marketing department to craft audience-specific messaging for maximum impact. Feature new directors prominently throughout your social media platforms and send press releases to their local publications and news outlets. When you succeed at recruiting talented leaders, share the good news broadly.

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Starring….Your Association Publications

Association Adviser

The CSLA circulates a press release announcing their win, posts the news and details of the win on its website, and shares the win broadly through its social media channels, all of which keep the association and its magazine top of mind for members and the public. Direct Marketing Piece/Promotion. Best New App.

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SilkStart Selected as Finalist for 16th Annual VIATEC Technology Awards

SilkStart

VIATEC (Victoria Innovation, Advanced Technology and Entrepreneurship Council) announced 48 finalists in 12 award categories on April 11th, 2017. Judges will consider growth, impact, product innovation, market share and community involvement. billion in annual sales and to become Victoria’s largest private industry.

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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) Member engagement makes all of it happen.