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Thursday Buzz: Let Technology Bring Ease

Associations Now

Don’t let technology complicate your relationship with members and event attendees. Recent research by the National Restaurant Association indicates that diners want restaurant operators to harness the power of technology to improve the dining-out experience, not complicate it. It’s best to keep things simple.

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Is New Technology Worth The Investment?

Association Adviser

We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive. Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums.

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Lunchtime Links: Invest in New Technologies That Matter

Associations Now

How to evaluate new technologies. New technologies are all around us, every day. Worthy tech: There’s no hiding from technology. And, at the pace at which innovation moves, the next big thing always seems to be just around the corner. But not every new technology is worth your time—or your money.

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We produce and distribute template resources like infographics, videos, PSAs, fact sheets and press releases that members can customize and use as their own. Another goal is to keep members informed about advocacy priorities, new technologies, and business and operations trends. The best source of content is members themselves.

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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.)

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Your Next Great Event Idea Is an Already Great Product

Associations Now

“Leading medical experts, renowned healthcare visionaries, and top hospital executives will gather … to address the most critical challenges facing the future of the hospital industry,” said a press release announcing the event’s launch [PDF].

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Flexibility Is Key: Why the Top-Down Strategy Is Fading

Associations Now

The IT department has to come to the user, and match its approach to technology usage and workflow—not the other way around. In the study, CompTIA notes that nearly 60 percent of all organizations surveyed are allowing employees to use BYOD approaches, at least in part, but suggests that this is only a starting point.