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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Don’t discount thought leadership for the top of funnel audiences.

Strategy 169
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Digital Transformation: It’s All About Culture

Mariner Management

The main challenge associations face in our digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. Secure leadership support and a funding commitment. Why is that? What would that look like in a practical sense? Where do you start? Recruit your team.

Maine 62
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Digital Transformation: It’s All About Culture

Leading Learning

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. Secure leadership support and a funding commitment. For more on how to do all that, download the full white paper for free at [link].

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The Hourglass Blog: Association Advantages for Innovation

The Hourglass Blog

skip to main | skip to sidebar. Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Saturday, August 28, 2010. Association Advantages for Innovation. Not in reality!

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The Hourglass Blog: Next Steps for Association Innovation

The Hourglass Blog

skip to main | skip to sidebar. First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. Leadership.

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The Hourglass Blog: Principles of Innovation

The Hourglass Blog

skip to main | skip to sidebar. By examining how innovation is successfully employed by the organizations profiled we hope to identify practical strategies for applying innovation in the association environment. We started working on the paper in earnest at our July 16 meeting. Precise strategy. Saturday, July 17, 2010.

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The Hourglass Blog: The Innovation Hub for Associations

The Hourglass Blog

skip to main | skip to sidebar. Through these posts Hourglass readers got a sneak peek at the Innovation for Associations white paper we authored ( here , here and here ) and the assessment tool we developed for association executives to use in determining the innovation readiness of their associations ( here , here and here ).