Associations Now

MARCH 13, 2014

There are huge audiences out there waiting to read and share your content, but even if you think your post or white paper is the best in the world, you need to consider one vital factor: emotions. No wonder then, that happiness is the main driver for social media sharing,” she writes.

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The Hourglass Blog

AUGUST 28, 2010

skip to main | skip to sidebar. Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Saturday, August 28, 2010. Association Advantages for Innovation. Please comment and tell me what you think.

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The Hourglass Blog

NOVEMBER 26, 2010

skip to main | skip to sidebar. First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community.

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The Hourglass Blog

JULY 17, 2010

skip to main | skip to sidebar. By examining how innovation is successfully employed by the organizations profiled we hope to identify practical strategies for applying innovation in the association environment. We started working on the paper in earnest at our July 16 meeting. Precise strategy. Saturday, July 17, 2010.

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The Hourglass Blog

JANUARY 31, 2011

skip to main | skip to sidebar. Through these posts Hourglass readers got a sneak peek at the Innovation for Associations white paper we authored ( here , here and here ) and the assessment tool we developed for association executives to use in determining the innovation readiness of their associations ( here , here and here ).

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The Hourglass Blog

MARCH 27, 2011

skip to main | skip to sidebar. With that as his context, in this post he rips into traditional mechanisms of marketing, espousing a new strategy for engaging with customers, something he calls "listening up." The WSAE white paper on innovation talks about the need to understand the mind of your community. Listening Up.

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The Hourglass Blog

DECEMBER 14, 2010

skip to main | skip to sidebar. The principles of innovation in the WSAE white paper on Innovation for Associations talk about the need to make sure the top leadership of your association embraces a culture of innovation. Tuesday, December 14, 2010. The Clinic of Innovation.

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The Hourglass Blog

MAY 26, 2011

skip to main | skip to sidebar. The WSAE white paper on innovation calls this understanding the mind of your community. Association Innovation as Brand Strategy. Thursday, May 26, 2011. Dont Wall Yourself Off From Your Community. Digital vs. In-Person Relationships. Don't Wall Yourself Off From Your Community.

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Association Subculture

SEPTEMBER 28, 2009

skip to main | skip to sidebar. I navigated a world of suits and Dilbert-esque arguments over policies, procedures and white papers. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. strategy. (5). Monday, September 28, 2009. generations. (2). politics.

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Slice-Works

FEBRUARY 6, 2014

Content marketing is not an infomercial and it is also not dead or a dying strategy. Do they read articles or white papers more than email? Refer back to your main point and the readers reward throughout your content to eloquently guide your reader from each point. Content must be substantive, real, relevant and timely.

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Content Social Media Marketing Review 28

Vanguard Tech

MARCH 29, 2011

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. Here are some “quick hits” to implement as you make sharing part of your online strategy. Sharing Is Huge.

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Association Adviser

MARCH 31, 2017

Many exhibiting companies put in great effort to create the perfect white papers, infographics, videos and other educational offerings for attendees. Members are more inclined to trust and engage with content from fellow members, so including this strategy is perhaps the most important part of the mix.

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Fonteva

SEPTEMBER 19, 2019

Advanced AMS solutions keep track of data and metrics generated by your various association management tools and member-facing outlets, providing all the information needed to formulate intelligent strategies for upcoming events or campaigns. Data for smarter marketing and engagement strategies. 360-view of member engagement.

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Association Subculture

DECEMBER 2, 2009

skip to main | skip to sidebar. Management book after study after thesis after white paper on leadership has never even come close to detailing what an organization could or should be like the fiction of Star Trek does. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings.

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The Hourglass Blog

JANUARY 21, 2011

skip to main | skip to sidebar. Friday, January 21, 2011. Diagnosing the Problem. This is part of an on-going dialogue between Eric Lanke and Jeff De Cagna on the work of the WSAE Innovation Task Force and the status of innovation in the association community. For an introduction to this dialogue, go here.

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Leading Learning

APRIL 9, 2020

Peer learning offers the potential for one learner’s experience to directly help another learner, and there’s the potential for a learner’s experiences to help her learn better, through elaboration, one of the learning strategies showcased in Make It Stick: The Science of Successful Learning by Peter C. Brown, Henry Roediger III, and Mark A.

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