Association Adviser

MARCH 31, 2017

Your organization already puts so many resources into selecting the right speakers, bringing in quality industry exhibitors, and encouraging attendees to register that it would be a shame for your marketing and communications staff to overlook additional uses for the new and exciting content that your event produces every year.

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Content Tips Video Newsletter 60

Associations Now

MARCH 13, 2014

There are huge audiences out there waiting to read and share your content, but even if you think your post or white paper is the best in the world, you need to consider one vital factor: emotions. No wonder then, that happiness is the main driver for social media sharing,” she writes.

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The Hourglass Blog

AUGUST 28, 2010

skip to main | skip to sidebar. Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Communication. Saturday, August 28, 2010. Association Advantages for Innovation. Posted by Eric Lanke.

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The Hourglass Blog

NOVEMBER 26, 2010

skip to main | skip to sidebar. First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community.

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Fonteva

SEPTEMBER 19, 2019

Marketing and communication options. Advanced AMS solutions keep track of data and metrics generated by your various association management tools and member-facing outlets, providing all the information needed to formulate intelligent strategies for upcoming events or campaigns. Data for smarter marketing and engagement strategies.

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The Hourglass Blog

JULY 17, 2010

skip to main | skip to sidebar. For those of you new to this conversation, Im heading up an effort for my state society to define an evidence-based model of innovation for the association community. Weve now examined enough case studies where we feel ready to start writing a "white paper" on innovation for the association community.

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The Hourglass Blog

JANUARY 31, 2011

skip to main | skip to sidebar. Through these posts Hourglass readers got a sneak peek at the Innovation for Associations white paper we authored ( here , here and here ) and the assessment tool we developed for association executives to use in determining the innovation readiness of their associations ( here , here and here ).

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The Hourglass Blog

MARCH 27, 2011

skip to main | skip to sidebar. With that as his context, in this post he rips into traditional mechanisms of marketing, espousing a new strategy for engaging with customers, something he calls "listening up." The WSAE white paper on innovation talks about the need to understand the mind of your community.

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The Hourglass Blog

DECEMBER 14, 2010

skip to main | skip to sidebar. The principles of innovation in the WSAE white paper on Innovation for Associations talk about the need to make sure the top leadership of your association embraces a culture of innovation. Communication. Tuesday, December 14, 2010. The Clinic of Innovation. About This Blog. Guest Bloggers.

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The Hourglass Blog

MAY 26, 2011

skip to main | skip to sidebar. Dont Wall Yourself Off From Your Community. The WSAE white paper on innovation calls this understanding the mind of your community. Communication. Don't Wall Yourself Off From Your Community. Association Innovation as Brand Strategy. Thursday, May 26, 2011.

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Association Subculture

SEPTEMBER 28, 2009

skip to main | skip to sidebar. I navigated a world of suits and Dilbert-esque arguments over policies, procedures and white papers. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5).

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The Hourglass Blog

JANUARY 21, 2011

skip to main | skip to sidebar. This is part of an on-going dialogue between Eric Lanke and Jeff De Cagna on the work of the WSAE Innovation Task Force and the status of innovation in the association community. Communication. Friday, January 21, 2011. Diagnosing the Problem. For an introduction to this dialogue, go here.

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Association Subculture

DECEMBER 2, 2009

skip to main | skip to sidebar. Management book after study after thesis after white paper on leadership has never even come close to detailing what an organization could or should be like the fiction of Star Trek does. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings.

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Slice-Works

FEBRUARY 6, 2014

Content marketing is not an infomercial and it is also not dead or a dying strategy. Do they read articles or white papers more than email? Refer back to your main point and the readers reward throughout your content to eloquently guide your reader from each point. Content must be substantive, real, relevant and timely.

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Content Social Media Marketing Review 28

Leading Learning

APRIL 9, 2020

A key part of success with this (or other approaches to addressing differences in prior knowledge) is communicating the expectation to learners that they do the work requested. We also need to communicate the why to our learners and build in opportunities for them to explore and make the why as personal as possible.

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