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Creating an Event Communication Plan

MemberClicks

The main goal for any event is getting people there in the first place — so you probably have a pretty solid plan for promoting it to your members. And, potentially, non-members!) …but, that said, do you have a plan for communicating with your attendees? What is an Event Communication Plan? You ABSOLUTELY should.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169
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Digital Transformation: It’s All About Culture

Mariner Management

The main challenge associations face in our digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. CAE, is a chief strategist with a primary focus on membership, marketing and communications. Why is that? What would that look like in a practical sense?

Maine 62
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AMS vs CRM: What is Best for Your Association

MemberClicks

Consequently, as an association, you need some form of software to manage your member databases, facilitate customer relationships through customer communication and even to process payments. It is also the integration of internal communication and processes that directly impact customers or has to do with interactions with customers.

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Association Marketers Choose Ca$h to Power Membership Marketing

Association Adviser

The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (white papers, downloadable eBooks, etc.) Source: 2017 Association Communications Benchmarking Survey. to bring in new members.

CA 61
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Four Trends Tradeshow Organizers Need to Know Now

Associations Now

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. The updated white paper looked at data in a number of ways. Among them: data capture, educational offerings, attendee security, and the economy. The first was big data. Physical Security.

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Digital Transformation: It’s All About Culture

Leading Learning

The main challenge associations face in digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. For more on how to do all that, download the full white paper for free at [link]. Why is that? Elizabeth Weaver Engel, M.A.,