Communications Maine Social Media White Paper 
MemberClicks
JANUARY 8, 2024
The main goal for any event is getting people there in the first place — so you probably have a pretty solid plan for promoting it to your members. And, potentially, non-members!) …but, that said, do you have a plan for communicating with your attendees? What is an Event Communication Plan? You ABSOLUTELY should.
Association Analytics
FEBRUARY 20, 2024
Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.
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Mariner Management
JUNE 30, 2021
The main challenge associations face in our digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. CAE, is a chief strategist with a primary focus on membership, marketing and communications. Why is that? What would that look like in a practical sense?
MemberClicks
MARCH 15, 2024
Consequently, as an association, you need some form of software to manage your member databases, facilitate customer relationships through customer communication and even to process payments. It is also the integration of internal communication and processes that directly impact customers or has to do with interactions with customers.
Association Adviser
NOVEMBER 27, 2017
The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (white papers, downloadable eBooks, etc.) Source: 2017 Association Communications Benchmarking Survey. to bring in new members.
Vanguard Tech
MARCH 29, 2011
Despite rapid growth of social media platforms, traditional e-Mail remains the preferred method of communication by professionals. The challenge is that as organizations and managers focus on developing social media channels, the core website is often overlooked as everyone chases the new social media “shiny object”.
Association Adviser
DECEMBER 10, 2013
As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Attempting to measure social media. As social media eats more into marketing time and money, associations (and everyone else) are going to want to measure its impact better.
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