Association Adviser

DECEMBER 10, 2013

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This “trend” isn’t confined to associations; I receive white papers and Webinar invitations on a weekly basis from tech and marketing companies about how to better measure social media.

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millennials Social Media Price Review 60

Vanguard Tech

MARCH 29, 2011

Despite rapid growth of social media platforms, traditional e-Mail remains the preferred method of communication by professionals. This includes events, press releases, association news, white papers and reports. Link back to key pages your main site. Embrace the Power of A Blog. Create time sensitive, relevant content.

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Strategy Press Release Social Media Content 70

Fonteva

SEPTEMBER 19, 2019

Marketing and communication options. Data for smarter marketing and engagement strategies. With an upgraded AMS system, your members will have: More intuitive and engaging communications. If your AMS is integrated with a reliable CRM system, you can pull data from there to personalize your communications as well.

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System Software Tools Association Management 40

The Hourglass Blog

NOVEMBER 26, 2010

skip to main | skip to sidebar. First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. Governance.

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The Hourglass Blog

AUGUST 28, 2010

skip to main | skip to sidebar. Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Communication. Saturday, August 28, 2010. Association Advantages for Innovation. Posted by Eric Lanke.

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Innovation Wisconsin Case Study millennials 40

Associations Live

JULY 9, 2010

skip to main | skip to sidebar. I’m sure that there is an entire white paper that can be written on this, but given the beautiful summer weather outside and the fact that it is Friday, you’re only going to get some bullet points from me. Labels: Collaboration , communication , Social Media. communication. (13).

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Florida United States Social Media New York 40

The Hourglass Blog

JULY 29, 2010

skip to main | skip to sidebar. In one of my last posts I shared the principles of innovation weve drafted as part of the "innovation for associations" white paper being written by the WSAE Innovation Task Force. Communication. Thursday, July 29, 2010. Barriers to Innovation in the Association World. Baby Boomers.

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Innovation millennials Leadership Resources 40

The Hourglass Blog

JANUARY 16, 2011

skip to main | skip to sidebar. This is part of an on-going dialogue between Eric Lanke and Jeff De Cagna on the work of the WSAE Innovation Task Force and the status of innovation in the association community. Communication. Sunday, January 16, 2011. A Prescription for Innovation. For an introduction to this dialogue, go here.

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Innovation millennials Leadership Process 40

The Hourglass Blog

AUGUST 29, 2011

skip to main | skip to sidebar. Business “Loyalty Programs” are nothing more than rewards-based marketing. Think about that the next time youre writing marketing copy for your membership brochure. Communication. Monday, August 29, 2011. Taking a Bullet for Your Association. Image source. Posted by Eric Lanke.

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millennials Innovation Products Social Media 40

The Hourglass Blog

MARCH 27, 2011

skip to main | skip to sidebar. With that as his context, in this post he rips into traditional mechanisms of marketing, espousing a new strategy for engaging with customers, something he calls "listening up." The WSAE white paper on innovation talks about the need to understand the mind of your community.

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Innovation millennials Leadership Social Media 40

The Hourglass Blog

SEPTEMBER 5, 2011

skip to main | skip to sidebar. Communication. Monday, September 5, 2011. Recipes for Innovation. So heres a funny story. Trish Hudson of the Melos Institute sent me an email a few days ago. Reason for writing - is I was at San Frans Museum of Modern Art yesterday - saw something that made me think of you. Association Management.

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The Hourglass Blog

JULY 17, 2010

skip to main | skip to sidebar. For those of you new to this conversation, Im heading up an effort for my state society to define an evidence-based model of innovation for the association community. Weve now examined enough case studies where we feel ready to start writing a "white paper" on innovation for the association community.

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Innovation Case Study millennials Leadership 40

The Hourglass Blog

JANUARY 31, 2011

skip to main | skip to sidebar. Through these posts Hourglass readers got a sneak peek at the Innovation for Associations white paper we authored ( here , here and here ) and the assessment tool we developed for association executives to use in determining the innovation readiness of their associations ( here , here and here ).

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Innovation Wisconsin millennials Leadership 40

The Hourglass Blog

DECEMBER 14, 2010

skip to main | skip to sidebar. The principles of innovation in the WSAE white paper on Innovation for Associations talk about the need to make sure the top leadership of your association embraces a culture of innovation. Communication. Tuesday, December 14, 2010. The Clinic of Innovation. Association Management.

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Innovation millennials Leadership Process 40

The Hourglass Blog

MAY 26, 2011

skip to main | skip to sidebar. Dont Wall Yourself Off From Your Community. The WSAE white paper on innovation calls this understanding the mind of your community. Communication. Thursday, May 26, 2011. Association Management. Baby Boomers. Developing Millennial Leaders. Encore Careers. Generation Basics.

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Innovation millennials Case Study Social Media 40

The Hourglass Blog

JANUARY 21, 2011

skip to main | skip to sidebar. This is part of an on-going dialogue between Eric Lanke and Jeff De Cagna on the work of the WSAE Innovation Task Force and the status of innovation in the association community. Communication. Friday, January 21, 2011. Diagnosing the Problem. For an introduction to this dialogue, go here.

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Innovation millennials Leadership Resources 40

Association Subculture

SEPTEMBER 28, 2009

skip to main | skip to sidebar. I navigated a world of suits and Dilbert-esque arguments over policies, procedures and white papers. communications. (4). community. (3). marketing. (2). Monday, September 28, 2009. Association Management Gen Xer Meme - Right Here, Right Now. advocacy. (1). association. (25).

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Association Management San Diego Social Media United States 100

Slice-Works

FEBRUARY 6, 2014

Content marketing is all about satisfying your prospects’ need for essential information in the subject area your organization serves – subtly fostering “love-at-first-sight” resonance as well as the long-term relationship. There are many benefits to using content marketing techniques. Part 1: Preparing your Content. Prospect Buying.

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Content Social Media Marketing Review 28

Association Subculture

DECEMBER 2, 2009

skip to main | skip to sidebar. Management book after study after thesis after white paper on leadership has never even come close to detailing what an organization could or should be like the fiction of Star Trek does. communications. (4). community. (3). marketing. (2). Wednesday, December 2, 2009.

Leadership 100

Leadership Course Conference United States 100

Leading Learning

APRIL 9, 2020

Or vice-versa—we may believe our learners can achieve anything but think it impossible to ramp up our digital marketing savvy. A key part of success with this (or other approaches to addressing differences in prior knowledge) is communicating the expectation to learners that they do the work requested. or simply WIIFM.

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Course Resources Education Process 52